As part of Coppafeel’s Celebrity Boobball event, Happy Ending was asked to create a series of videos and print ads that would be used in all media formats across London and Online.
Russell Howard was taking part as a celebrity intern at Coppafeel and was the main asset we had in promoting the event. We set about filming a three part Boobball basics series that showed Russell’s stealthy tactics for Dodgeball supremacy.
The videos garnered a huge amount of traction online, which, along with the additional motion billboards across London, resulted in the event being a sell out event and raising a significant amount for Coppafeel’s charity.
Our behind the scenes video was created By Samuel Thompson, directed by Ricky Richards and created by Happy Ending, shot with the help of Indigo Rebel.