Coca Cola, makers of the world’s best loved fizzy drink, needed fresh, innovative ideas in the run up to the Cannes Film Festival to reinforce their prominent ‘Share a Coke’ slogan.
I gave “cracking open a bottle” a whole new meaning. We created life-size Coke bottle sculptures which opened out, transforming into plush chairs where customers could sit, relax and – quite literally – share a Coke.
The feedback from Coca-Cola and Ogilvy’s Graham Fink was overwhelmingly positive. The project is now part of Coca-Cola’s ideas ecosystem and will be used again at a later date.