Tomorrow's People Rebrand
Tomorrow’s People believe every young person should have the chance to build the best life they can, no matter how it started off. They enlisted The Gate London as their first agency of record earlier this year, to help the charity to be more distinctive and better reflect their values.
I worked closely with Tomorrow's People to transform their previously conservative brand into a distinctive design with a compelling new story at its heart: ‘Trapped young person breaks free’. This is the concise articulation of the problem that Tomorrow’s People are helping to solve.
The new identity was launched at an exclusive gallery event at The Hospital Club in Covent Garden. The Break Free Project showcased the best emerging talent in the creative industry, concentrating on their interpretations of what it means to be trapped and to break free from those constraints.
Martin Brookes from Tomorrow’s People’s commented
“The amazing work of teams across the whole of Tomorrow’s People and the achievements of everyone we help are what set us apart as an organisation. That is why I believe we needed a more distinctive and striking identity, reflecting how we work and what we do."
The launch of the new identity has been a resounding success, distinguishing Tomorrow's People in a crowded charity sector as well as better representing the individuals they work with.